Essential AI Package

Perfect for beginners looking to get started with AI in digital marketing

4

eBooks

12+ hours

Content

Beginner

Level

What's Included

4 comprehensive ebooks that will transform your understanding of AI in digital marketing

1. Introduction to Artificial Intelligence

This course serves as an entry point into the fascinating field of artificial intelligence (AI). Participants will explore fundamental concepts such as machine learning, neural networks, and natural language processing.

Course Objectives

Understand the basic principles of artificial intelligence and its historical evolution.
Identify different types of AI, including supervised, unsupervised, and reinforcement learning.
Explore the core components and functioning of neural networks.
Analyze real-world applications of AI in various sectors such as healthcare, finance, and technology.
Discuss the ethical implications and societal impacts of artificial intelligence development.

2. Essential AI Terminology: A Comprehensive Glossary

This course is designed to provide students and professionals with a
foundational understanding of important artificial intelligence (AI) terms.

Course Objectives

Define and explain key AI terminology used in the industry.
Identify and describe different AI technologies and their applications.
Analyze the implications of AI terminology within various contexts.
Demonstrate the ability to engage in discussions using appropriate AI vocabulary.
Explore emerging AI terms and concepts to stay up-to-date in the field.

3. Introduction to AI Digital Marketing

This course provides marketing professionals and business owners with
foundational knowledge about integrating Artificial Intelligence (AI) into digital
marketing strategies.

Course Objectives

Understand the fundamentals of AI and its relevance to digital marketing.
Identify various AI tools and technologies used in marketing strategies.
Learn how to automate marketing processes using AI to improve efficiency.
Explore methods for personalizing customer engagement through AI analytics.
Develop strategies to integrate AI-driven insights for better decision- making in marketing campaigns.

4. Implementing AI in Social Media Marketing

This course equips social media marketers and AI enthusiasts with the
knowledge and tools to effectively implement artificial intelligence strategies
within their marketing efforts.

Course Objectives

Understand the fundamentals of AI and its relevance to digital marketing.
Identify various AI tools and technologies used in marketing strategies.
Learn how to automate marketing processes using AI to improve efficiency.
Explore methods for personalizing customer engagement through AI analytics.
Develop strategies to integrate AI-driven insights for better decision- making in marketing campaigns.